Mission and vision


At Killerbody Food, better known as Killerbody, we stand for making tasty and healthy food accessible to everyone. Whether you want to lose weight or improve your lifestyle, we offer you the solution without making concessions in terms of taste or enjoyment.

The origin of Killerbody

In addition to her career as an actress, Fajah Lourens developed a love for fitness and healthy eating. She started her community Mykillerbodymotivation (MKBM) in 2013 with workout videos and in no time Fajah became the Dutch figurehead for sports and nutrition. With 4 bestseller Killerbody books available in more than 40 countries, Fajah inspires and motivates at home and abroad with her view and vision on health and happiness. The idea for Killerbody Food came from the success of her Killerbody books. No sooner said than done! Since 2020 you can find the Killerbody products in Dutch supermarkets and online.

Our mission

With protein-rich, low-sugar products that also taste great (if we do say so ourselves), Killerbody Food is accessible not only to athletes, but to everyone. Our range consists of protein chocolate bars, meal replacements, fat burners and protein pancakes. At Killerbody Food we not only stand for healthy, protein-rich food, but also for sustainability. We are continuously working on making our supply chain more sustainable. That is why we aim to have a completely plant-based (vegan) product catalog by 2027. In addition, we give back to Mother Earth as an EarthToday ambassador. Do you want to know more here? Here you will find more information.

Our vision

Killerbody Food responds to the lack of healthy snacks with a delicious taste. We have succeeded in bridging the gap between 'sports nutrition' and everyday life - something that, in our opinion, was missing in Dutch supermarkets. Our vision is to be able to provide you with a tasty and healthy snack anywhere in the Netherlands - at work, at the petrol station or at the train station.

Where to buy

Killerbody Food was launched at Jumbo Supermarkets in 2020. In less than two years we have earned our place in the Dutch market. Killerbody Food is now available at more than 2,500 locations, including Jumbo, Albert Heijn, Hoogvliet, SPAR city and Kruidvat. You can also order our products online in our own webshop or at Mykillerbodymotivation (MKBM).